THE BDC TRIBE
MOTIVATED PEOPLE, ALL CONNECTED, SEEKING SOMETHING BETTER, LEVERAGED BY WORKING TOGETHER TO ADVANCE A SHARED IDEA
FOUNDING STORY
Better Drinking Culture (you can call us BDC) is a grassroots movement founded by a group of friends sharing stories about their experiences with alcohol. They uncovered that nearly every negative experience associated with alcohol was the result of drinking too much. Empowered to do something about it, we drafted a manifesto, printed some T-shirts, and started a movement to build a better drinking culture to set the example for the next generation.
Our mission is to shift our culture's relationship with alcohol in a healthier and more positive direction—a lifestyle free from pain, harm, and regret. #BecauseHangoversSuck
We are not anti-alcohol or a campaign. We are not created by the industry, university, or big business. We are by the people, for the people. We care about educating ourselves about the craft of what we drink, and sharing stories about why drinking better can make our lives healthier.
We invite you to help us build a better drinking culture. Everyone's welcome at our table.
WHAT WE DO
EDUCATE
We deliver a unique blend of health and craft education that helps improve our drinking experiences toward a holistically healthier lifestyle. We work with student leaders at colleges and universities to help promote this better lifestyle on campuses, and we recognize breweries, distilleries, wineries, bars, and restaurants with our industry Certification Program for their efforts in supporting a better drinking culture.
EMPOWER
We help share stories of the awesome people living a BDC lifestyle, empowering them to feel proud of drinking better and influence others to do the same. We promote these stories and messages through our blog, social channels, and repping BDC merchandise.
EXPERIENCE
We provide unique opportunities, events, and enhanced experiences for our members like the BDC Universal Mug Club by collaborating with sponsors, our Certified Partners, supporting establishments, and other industry advocates.
EXECUTIVE TEAM
Camdem brieden
CO-FOUNDER
Founder/CEO, New Way Recovery, Wait 21, Crave 21
Former Senior Analyst of Global Private Equity, RDV Corporation
Jason ley
CEO
Author, The Drinker’s Manifesto
Creator, Emmy-nominated Modern Ahabs
Certified Cicerone®
Executive Bourbon Steward
Certified TIPS® Trainer
Craft beverage journalist
DIGITAL CONTENT
INTERNSHIP AVAILABLE
Ideal candidate takes initiative, hustles, and is not afraid to bring innovative ideas to the table AND run with them
Ideal candidate understands BDC’s tone and approach, and communicates with proper grammar, punctuation, and an authentic voice
Ideal candidate will curate (and produce, if proficient) original content, manage social media accounts and digital marketing
Must truly believe in BDC’s philosophy and mission
Will cooperate to ensure relevant college credit is earned, if applicable
Works remote, very flexible schedule
Currently unpaid
CREATIVE
svannah nguyen
Principal Designer, Svannah Creative
Digital Media Director, Love Your Natural Self Foundation
you
Join the Tribe
Here's how you can support the BDC!
Join the Universal Mug Club
Proudly rep our merch
Become a BDC Ambassador
Nominate someone for us to Grab a drink with
Follow us on social and use the hashtags #BetterDrinkingCulture #BecauseHangoversSuck