At its core BDC is the people. We are for you. And we are because of you. If you're passionate about living the BDC lifestyle and want to help inspire others to do the same, we've saved a seat for you. And, we'll pay you a little scratch to do it, too.


  • Earn kickback $ selling BDC products and a higher % on referring your friends to join the Universal Mug Club

  • Earn commission on recruiting industry Certified Partners and Universal Mug Club establishments  

  • Free one-year subscription to the Universal Mug Club

  • Privileged access to our growing network of Certified Partners and Universal Mug Club establishments 

  • Free BDC swag and exclusive Ambassador T-shirt, and discounts on all BDC merch

  • Discounts at affiliated health/lifestyle brands

  • Eat and drink on BDC’s dime when hosting events

  • Become a more sought-after candidate in the hospitality and beverage industries

  • Intimate connection to a network of passionate and health-focused drinkers


  • Earn personal recognition as a pioneer in the BDC movement

  • Build relationships with establishments and community leaders

  • Host awesome meetups with friends over drinks, and share in educational tastings and social experiences

  • Do social good by influencing positive change in the drinking culture of your community

  • Expand BDC programs and promote products that will educate and empower people how to drink better


  • 21+

  • Live the BDC lifestyle

  • Appreciation and respect for the alcohol industry

  • An entrepreneurial spirit and the comfortability to engage with your peers

  • Trusted reputation with and connection to a network of alcohol establishments a plus

HOW to join

STEP 1: Submit an application (see below)

STEP 2: Interview with BDC (we don’t bite), and if accepted—contribute a one-time investment

STEP 3: Participate in one Ambassador training session

If selected, you will attend our BDC training session (in person if near West Michigan, or online) to become equipped with the tools for bringing BDC to your community. For qualified hospitality professionals, you can also become TIPS® Certified by BDC’s Certified TIPS® Trainer.


Kickback structure per each qualified conversion:

  • Merchandise: $5 (or more) for every T-shirt sold
  • Universal Mug Club memberships sold: 20% of membership cost
  • Universal Mug Club establishments secured: 20% of their mug club fee
  • Certified Partner (Fast Track): Equivalent to Partner's 1st month certification fee
  • Certified Partner (Full Track): Equivalent to Partner's 1st month certification fee, plus 10% of their audit fee