Better Drinking Culture (BDC) is a grassroots movement of passionate people who love craft beer, spirits, and wine—and who share a desire to shift our culture's relationship with alcohol in a healthier and more positive direction—free from hangovers, pain, harm, and regret. We’re looking for people who want to drink better, rep the BDC lifestyle, and enjoy its benefits.

Similar to BDC's Membership Program, the Ambassador Program is an exclusive network for anyone 21+ who makes a pledge to drink better, and educate and empower others and your favorite craft establishments to do the same. And, we'll pay you a little scratch to do it.


  • Earn kickback $ on recruiting Certified Partners, BDC Members, community sponsors and selling BDC products

  • Free one-year subscription to BDC’s Membership Program and Universal Mug Club

  • Privileged access to your favorite breweries, distilleries, bars, and restaurants, and inside track on releases

  • Exclusive specials on beer, spirits, and food when drinking and dining out

  • Free BDC swag and exclusive Ambassador T-shirt, and discounts on other BDC merch

  • Discounts at affiliated health/lifestyle brands

  • Eat and drink on BDC’s dime as an undercover “secret shopper”

  • Become a more sought-after candidate in the hospitality and beverage industries

  • Intimate connection to a network of passionate and health-focused drinkers


  • Earn personal recognition as a pioneer in the BDC movement

  • Build relationships with craft establishment owners and community leaders

  • Host awesome meetups with friends over drinks, and share in educational tastings and social experiences

  • Do social good by helping change the drinking culture in your community

  • Expand BDC programs and promote products that will educate and empower people how to drink better


  • 21+

  • Appreciate craft beverages, and respect its industry

  • Live the BDC lifestyle

  • Have an entrepreneurial spirit

If selected to become an Ambassador, you will work with BDC to achieve a targeted expectation for recruiting Certified Partners, community sponsors, and BDC Members, and hosting social meetups.

HOW to join

Want to rep BDC? Here's what you can expect:

STEP 1: Submit an application (see below)

STEP 2: Interview with BDC (we don’t bite), and if accepted—contribute a one-time investment to the Movement

STEP 3: Participate in one Ambassador training session (if there are no sessions currently scheduled, please contact BDC to schedule one that fits your availability)

If selected, you will attend our BDC training session (in person or online) to become equipped with the tools for bringing the BDC Movement to your community. For qualified hospitality professionals interested, you can also become TIPS® Certified by BDC’s Certified TIPS® Trainer.


Kickback structure per each committed referral:

  • Members: 20% of membership cost
  • Certified Partner (Fast Track): Equivalent to 1st month certification fee
  • Certified Partner (Full Track): Equivalent to 1st month certification fee, plus 10% of audit fee
  • Merchandise: $5 for every T-shirt sold