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CERTIFICATION PROGRAM

THE BDC Certification PROGRAM

The BDC Certification Program distinguishes the best breweries, distilleries, cideries, wineries, brewpubs, bars, and restaurants that are contributing to a Better Drinking Culture in their community. Whether you're a startup operation or established destination, this national network of Certified Partners gains access to a growing tribe of BDC members who desire to align themselves with BDC-Certified brands.

WHY IS THIS PROGRAM IMPORTANT?

Our culture is booze-enthused, and it’s leading to physical, emotional, societal, familial, and mental health issues. We at BDC decided to take our movement to the core of the industry by partnering with establishments like you. There are few things better than enjoying a hand-crafted beer, cocktail, or drink over engaging conversation with good people. As a member of the industry, you understand and appreciate how important it is to respect the craft, and enjoy quality over quantity. We're enlisting your help, and invite you to join BDC on the journey to elevate the drinking experience by helping propel positive cultural change.

OUR PURPOSE

  • TO YOU: To recognize and distinguish a community of alcohol producers and on-premise establishments who put the health and safety of their customers above profits

  • YOUR CONSUMERS: To empower consumers to drink better and live healthier by reducing the cultural and peer influences of over-consumption and alcohol abuse.  

  • YOUR COMMUNITY: To build and sustain a Better Drinking Culture in your community by reducing the abuse of alcohol through means of education, example, and influence. A Better Drinking Culture helps communities thrive by making them better places to live, work, and raise families. Communities with lower alcohol abuse tend to have lower levels of crime, violence, and attract a stronger, more vibrant workforce.

  • YOUR INDUSTRY: A Better Drinking Culture protects the alcohol industry from higher liability costs and future increased regulations by reducing the abuse of alcohol in your establishment and community. As we shift the drinking culture in a healthier direction, we reduce the need to pursue stronger regulation oversight, increase alcohol related taxes, and unnecessary government restrictions.

IMPACT BENEFITS & OPPORTUNITIES

  • Become recognized as a community leader, and achieve positive brand enhancement

  • Access and engage with BDC’s growing base of brand-conscious, health-minded consumers

  • Attract new customers by participating in BDC’s Membership Program and Universal Mug Club

  • Build a better staff culture by attracting higher caliber employees who care about the BDC ideals

  • Access to priority marketing channels and discounts through our community partners (future benefit)

WHAT YOU GET

  • BDC Certified Partner marketing collateral, digital assets, and signage

  • Your brand profiled on BDC’s website, membership app, social media channels, and inclusion in media/PR outreach

  • BDC welcome kit with discounted merchandise for employees

  • BDC Ambassador training for one employee (additional cost to train other employees)

  • Access to BDC’s growing toolkit of best practices

  • *BDC’s comprehensive audit evaluation and consulting recommendations (for optional Full Track Certification, see further below)

How it works

Like the program? Ready to get Certified? Here's what you can expect:

STEP 1

APPLY FOR CERTIFICATION

Choose your certification path by answering a brief assessment that qualifies you for either Fast Track Certification (3 levels) or Full Track Certification, which includes a comprehensive audit and evaluation.

>>> FAST TRACK CERTIFICATION

Become a Certified Partner by meeting the following requirements:

GOLD CERTIFICATION

  • Institute a Drink Maximum *policy of 3 drinks per person during a single visit

  • Maintain at least 2 employees trained as BDC Ambassadors

  • Participate in BDC’s Membership Program and Universal Mug Club

  • Add BDC's Certification seal to your website and menu

  • Pass BDC’s marketing/social media audit that scrubs materials and messaging for content that humorizes or makes light of drinking. Further, it should not “contain derogatory, sexually explicit, lewd or demeaning brand names, language, text, graphics, photos, video or other images that reasonable adult consumers would find inappropriate for consumer products offered to the public.” — Brewers Association

SILVER CERTIFICATION

  • Institute a Drink Maximum *policy of 4 drinks per person during a single visit

  • Maintain at least 2 employees trained as BDC Ambassadors

  • Participate in BDC’s Membership Program and Universal Mug Club

  • Add BDC's Certification seal to your website and menu

  • Pass BDC’s marketing/social media audit (same as Gold Certification)

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BRONZE CERTIFICATION

  • Institute a Drink Maximum *policy of 4 drinks per person during a single visit

  • Maintain at least 1 employee trained as a BDC Ambassador

  • Participate in BDC’s Membership Program and Universal Mug Club

  • Add BDC's Certification seal to your website and menu

  • Pass BDC’s marketing/social media audit (same as Gold Certification)

While there is no cost to apply for Fast Track Certification, BDC requires a modest monthly contribution based on a producer’s annual barrel production, or a bar/restaurant’s annual alcohol sales. Certification Fee applies the same to either Fast Track or Full Track Certification, and can be accessed further below.

*Drink Maximum policy disclaimer: The law, a person’s safety and health, and your establishment’s policies take precedence over BDC’s recommended Drink Maximum. Management and service staff are to always use their professional discretion and best judgement regarding all situations, and expected to take into consideration intoxication rate factors that affect a person, the type of beverage, its strength, and its serving size. We don’t have to tell you that a person’s safety should be your first priority, and that serving alcohol to someone who’s intoxicated is against the law.


>>> FULL TRACK CERTIFICATION

BDC will conduct a comprehensive audit of your establishment on your use of industry-wide best practices, and score you. We’ll craft a personal summary of our findings, unique to you, which includes suggestions to improve operational, marketing, and company policies and procedures. Note: This audit and summary of findings are kept confidential, and not shared with anyone outside of your organization.

WHAT ARE ESTABLISHMENTS EVALUATED ON?

Our comprehensive evaluation examines aspects involving operational policies, serving, marketing and promotions, and education, including:

  • beverage profiles
  • alcohol strength and serving size 
  • restrictions for minors
  • menu information
  • social media and online presence
  • craft education and events
  • guest engagement
  • incident reporting procedures
  • server training and handbook policies

Certification Score Benchmarks

  • Gold Certification: Minimum score of 90%, plus meeting the Gold tier requirements of Fast Track Certification 

  • Silver Certification: Minimum score of 80%, plus meeting the Silver tier requirements of Fast Track Certification 

  • Bronze Certification: Minimum score of 70%, plus meeting the Bronze tier requirements of Fast Track Certification 

Full Track Certification requires a one-time fee for BDC to score the comprehensive audit, and, upon passing with a minimum score of 70% (with one opportunity for improvement included), the monthly Certification fee.


CERTIFICATION PRICING

Monthly Certification Fee

BDC’s Certification Program requires a monthly contribution to forward BDC’s education initiatives, and to support Program resources. Certification Fee is based on a producer’s annual barrel production, or a bar/restaurant’s annual alcohol sales. Certification Fee applies the same to either Fast Track or Full Track Certification.

Ambassador Training

BDC's Certification Program requires a one-time contribution for each Ambassador trained, to cover training resources and welcome kit materials. Discounted rates available for BDC training more than one Ambassador at a time. Ambassador training applies the same to either Fast Track or Full Track Certification.

Full Track Certification Audit

For Full Track Certification Partners only, there is one-time, up-front fee for BDC to conduct our comprehensive audit and evaluation.

STEP 2

COMMIT TO PROTECTING A

BETTER DRINKING CULTURE

your shared commitment

  • Sign a BDC declaration of your commitment to maintaining these high standards for your business, employees, and customers

  • Include the BDC Pledge in your Employee Handbook

  • Add the BDC logo to your website and menus

  • Participate in BDC’s Membership Program (by offering an exclusive perk to BDC members) and Universal Mug Club

  • Collaborate with BDC on a one-off beer, cocktail, or similar for a tap/tasting room release that we can co-promote

  • Distribute a press release (or equivalent promotion) about our partnership to the media and your subscriber base/social network

STEP 3

CELEBRATE YOUR CERTIFICATION!

 
CHEERS! YOU DESERVE IT.

CHEERS! YOU DESERVE IT.