Better Drinking Culture (BDC) is a grassroots movement of passionate people who love craft beer, spirits, and wine—and who share a desire to shift our culture's relationship with alcohol in a healthier and more positive direction—free from hangovers, pain, harm and regret. We’re looking for people, regardless of their relationship with alcohol, who want to drink better, rep the BDC lifestyle, and enjoy its benefits.

The Membership Program and Universal Mug Club is a an exclusive network for anyone 21+ who makes a pledge to drink better. BDC hosts a web-based mobile app that unlocks access to perks, amenities, and discounts available only to BDC Members, offered by our Certified Partners and supporting health/lifestyle brand community sponsors.


  • Exclusive specials on beer, spirits, and food at your favorite breweries, distilleries, bars, and restaurants

  • Access to BDC’s Universal Mug Club

  • Discounts at affiliated health/lifestyle brands (will evolve with the program)

  • Discounts on BDC merchandise, apparel, and swag

  • Intimate connection to a network of passionate and health-focused drinkers


  • For every new member who joins, BDC will donate one copy of The Drinker’s Manifesto to a college student

  • Do social good by helping change the drinking culture in your community as a pioneer in the BDC movement

  • Build relationships with craft establishment owners and community leaders

  • Set the example for the next generation of healthy consumers


Want to rep BDC? Here's what you can expect

STEP 1: Subscribe to our newsletter, which is where we'll announce first when the Membership Program app is available for download, which is the only way to unlock access to the Universal Mug Club. 

STEP 2: Once registered and paid, you’ll get texted a link to download the BDC web app, which generates your personalized BDC membership card

STEP 3: Members then use the app to show your membership card for immediate access to all perks and discounts


  • Earlybird pricing $25 for all those early-adopters who put their name on our waiting list
  • $50 regular annual price, and annual renewal


Interested in taking your love for reppin' BDC to the next level, and getting paid for it? Check out our Ambassador Program.