Top 3 Reasons to visit
Independence fuels everything that we do
Here at New Riff, we are nothing if not independent spirits. We are 100% Kentucky family owned, we have no partners, no investors, no other shareholders.
We are a New Riff on an old tradition
We honor tradition and innovate with purpose. We revere all who has come before us, and stand proud in our ability to riff, redefine and reach new standards.
Our building is glass, we have nothing to hide and everything to show.
ABOUT New Riff
We are a new riff on an old tradition—that tradition or theme being Kentucky Bourbon. Founded in 2014 by Ken Lewis, a visionary Kentucky liquor retailer and entrepreneur, New Riff is led by a team of corporate refugees ranging from craft beer to politics and more. New Riff crafts a range of whiskeys—Bourbon, Rye, and eventually Malted Rye and a host of specialty recipes—as well as Kentucky Wild Gin. Our mission is simple: to someday be counted among the world’s great small distilleries. Becoming one of the great small distilleries of the world is a long term play, with no exact ring to win, or title to be declared.
WHY JOIN THE BETTER DRINKING CULTURE
Here at New Riff, we have freedom from outside pressures which has allowed us to make an unforeseen declaration for quality, not quantity. We love having drams with our friends and we do it responsibly.