The Drinker's Manifesto

The Best Book for College Students in 2020


The Drinker’s Manifesto is the ultimate gift for 21 year olds.  Inspired by true stories, the Drinker's Manifesto provides a fun and practical guide to navigating college drinking culture.  This book is inspired by the Better Drinking Culture (BDC), a social impact grassroots movement that has shifted our culture’s relationship with alcohol in a healthier and more positive direction—a lifestyle free from pain, harm, and regret.

BDC believes that alcohol should be a choice—not an expectation. Regardless of where you are in your journey with alcohol, this book is an invitation to anyone who reads it to put their health, safety, and well-being first. Should one choose to drink or be in the company of friends who do, The Drinker’s Manifesto empowers people to make better decisions. The current generation has the opportunity to set a better example for the next one.

No longer can we avoid the uncomfortable discourse that something needs to change about our drinking culture. The Drinker’s Manifesto is that conversation—one that calls out the absurdity of a culture that glamorizes over-consumption and instead replaces it with ownership in answering for ourselves. 


Nearly every negative consequence related to alcohol is the result of drinking too much. Inspired by this realization, Camden Brieden, a social impact entrepreneur, co-founded the grassroots movement Better Drinking Culture in 2015. The big idea? Empower people to drink better, and all of these problems go away. Jason Ley, CEO, leads BDC’s mission to shift our culture’s relationship with alcohol in a healthier and more positive direction #BecauseHangoversSuck. BDC engages a tribe of legal drinkers and non-drinkers through educational and lifestyle content, programs that create an elevated consumer experience, and collaborative initiatives with the alcohol industry, colleges and universities, and communities to create safer and more financially viable places to live, work, and play.

Jason Ley

The CEO of Better Drinking Culture. While The Drinker's Manifesto is his first book, as a freelance journalist he's written for Condé Nast affiliate October, MittenBrew, and Experience Grand Rapids. Ley is also the creator of Emmy-nominated Modern Ahabs, a Certified Cicerone®, and a Stave & Thief Society Executive Bourbon Steward. And, with over a decade of professional experience in the service and hospitality industry, Ley regularly consults on operational strategy, branding and marketing, and the holistic guest experience.

Camden Brieden

A social impact entrepreneur, co-founded Better Drinking Culture with a group of friends in 2015 after having been inspired by shared stories of alcohol's impact in their lives. Brieden is also the Founder/CEO of New Way Recovery, a 501c3 nonprofit initiative that includes brands Wait 21 and Crave 21-practical curriculum programs focused on youth addiction education and prevention.