Nearly every negative consequence related to alcohol is the result of drinking too much. Inspired by this realization, Camden Brieden, a social impact entrepreneur, co-founded the grassroots movement Better Drinking Culture in 2015. The big idea? Empower people to drink better, and all of these problems go away. Jason Ley, CEO, leads BDC’s mission to shift our culture’s relationship with alcohol in a healthier and more positive direction #BecauseHangoversSuck. BDC engages a tribe of legal drinkers and non-drinkers through educational and lifestyle content, programs that create an elevated consumer experience, and collaborative initiatives with the alcohol industry, colleges and universities, and communities to create safer and more financially viable places to live, work, and play.
SHIFTING THE CONVERSATION
BDC brings a long overdue fresh perspective to addressing the issue of alcohol misuse. Alcohol should be a choice—not an expectation. BDC is a platform that supports a simple, yet effective mindful drinking approach for those who choose to drink. Inviting BDC into the conversation will demonstrate how this is a holistically better alternative. Fair warning: BDC disrupts the dialogue to which our culture has historically adhered to challenge it and inspire change for the next generation.
The Learning Curve Between Binge and Mindful Drinking
Why our friends are really laughing at us
How to make moderation aspirational
Mental Health and Alcohol: A Casual Relationship
How to protect our mental and emotional health
Prevent the immeasurable consequences of alcohol misuse
Best Practices in Alcohol Service and Marketing
Why “drink responsibly” is sending the wrong message
What the alcohol industry can do to hold themselves to a higher standard
Creating a Better Drinking Culture in Your Community
Tangible action steps to formally launch BDC in your city or organization
How to use our book, The Drinker’s Manifesto, as an educational resource for social impact and to protect your community’s longevity and profitability
Requires a commitment for an extended partnership beyond a speaking engagement.
WHAT TO EXPECT
Authenticity | BDC speaks from the heart in an approachable, conversational tone, and at eye-level.
No Artificial Sweeteners | BDC will not sugarcoat the realities of our current drinking culture.
Inspiration + Empowerment | BDC challenges the audience to be accountable for the health, safety, and well-being of themselves and others.
Colleges | Greek Life | Student Athletics
City Tourism | Community Organizations
Alcohol’s Three Tier System | State Guilds
Corporate Health and Safety | Law and Policy
Community Launch (formally plant BDC in your city | inquire for program requirements)
“Jason Ley and Better Drinking Culture are on to something. Their concept is definitely new and fresh. It can save lives, prevent addiction and other negative alcohol-related consequences. We could benefit from a greater presence of BDC in the state of Illinois and city of Chicago.” Lee Roupus, Illinois Liquor Control Commission
“Better Drinking Culture’s presentation was the high point of the 16th Responsible Retailing Forum Conference in 2018. Virtually all the stakeholders—industry, public health, and prevention—saw how BDC could be transformative.” Brad Krevor, Ph.D., President, Responsible Retailing Forum
“BDC invites drinkers into a thought-provoking conversation about their relationship with alcohol. Stories of alcohol-related harms are faced head-on—converting shameful moments into motivational lessons for the next generation of drinkers.” Ali Edelstein, Director of Social Responsibility, Kentucky Distillers’ Association
“Jason and Cam have embarked on a very important social mission, offering a new perspective on drinking and creating a foundation for an exemplary drinking culture. BDC has definitely made an impression on Drizly, and we are excited about collaborating with them!” Drizly
Ley is the CEO of Better Drinking Culture—a social impact grassroots movement shifting our culture’s relationship with alcohol in a healthier and more positive direction, and the author of their first book, The Drinker’s Manifesto. Ley has over 15 years of combined executive management, sales, and marketing experience in the service/hospitality, entertainment, music, and publishing industries. Ley is a Certified Cicerone®, Stave & Thief Society Executive Bourbon Steward, Certified TIPS® Trainer, freelance journalist and consultant, public speaker, and the creator of Emmy-nominated Modern Ahabs.
Brieden, a social impact entrepreneur, co-founded Better Drinking Culture with a group of friends in 2015 after having been inspired by shared stories of alcohol’s impact in their lives. Brieden is the former Senior Analyst of Global Private Equity at RDV Corporation, and is also the Founder/CEO of New Way Recovery, a 501c3 nonprofit initiative that includes brands Wait 21 and Crave 21—practical curriculum programs focused on youth addiction education and prevention.