Wait... What?! Universal Mug Club Launches in Michigan

Next month, Better Drinking Culture will be launching its Universal Mug Club at participating Certified Partner locations in Michigan. It will launch with approximately 5 establishments, with expectations of an adding 3-5 new partners per month. 

BDC's Universal Mug Club will give members access to drink out of BDC's custom mug behind the bar at BDC's roster of Certified Partners with the same benefits that their own mug clubbers or loyalty program guests get to enjoy.

So how does a universal mug club build a better drinking culture?  

When people become members of the BDC, by making a contribution to the movement, unlocking access to the mug club, these funds are used to develop resources and tools to help educate our friends (e.g., college students) how to have a healthier relationship with alcohol by empowering them to drink better, like our upcoming book, The Drinker's Manifesto.

HOW IT WORKS

STEP 1

• Put your name on the waiting list to join the BDC Membership Program and unlock access to the Universal Mug Club. Those on the waiting list will get early access to test the program

• The top 15 people on the waiting list get in for free

• Download the BDC App as soon as the program launches. Expected launch date: August 2017

STEP 2

• Visit our Certified Partners

(check the BDC App for the list of available perks at each location)

STEP 3

• Flash your virtual BDC Membership Card on your phone

• Ask for the BDC Universal Mug Club glass

• Drink out of it with pride, and share your experience on social media using the engagement prompts on the mug

• Tip like you mean it